Branding the Campus Recreation Center

Most of us tend to frequent locations and buy products whose brand we feel accurately reflects our personality, our relationship to other things, our values and our goals. We may not think of it to that degree, but studies on the impact of marketing and brand development prove this to be true. A competitive market…

Case Study: NIC Student Wellness and Recreation Center

By Debbie Bravo, ALSC A design solution is most successful when the Owner is engaged in the design process from the very beginning. The establishment of the Program, the defining document of the Client needs, is the foundation for a design that is unique and reflective of the Owner. Programming is my favorite part of…